Live Responsibly

An immigrant rights march in Chicago this weekend has corporate sponsorship, added to that of unions. Tribune:

Now, march advertisements feature not just the organizing committee's trademark blue globe but Miller's logo and a Spanish translation of its "Live Responsibly" slogan, a company effort to build goodwill among Latinos.

But this march is no Cinco de Mayo parade. The politically charged event will promote a controversial plan to end deportations and offer legal status for all 11 million to 12 million undocumented immigrants. That creates potential pitfalls for any businesses lending support, experts say.

At the same time business sponsorships have forced activists to confront whispers that they are commercializing their movement when they accept much-needed donations.

Might have to change that slogan.

UPDATE: Earlier Tribune story here. Monday's parade route, which will tie up the Loop.

UPDATE: And related story in the Sun Times on hiring ties to the Hispanic Democratic Organization, "Feds seize data on 29 tied to HDO". Growing clout, growing corruption.