Hipster Marketers for Terror

You can only get it in red. Presumably the lady in red. Cotton. Red. Imported.

HT LGF. Once again, the latest in terrorist chic. This time it's called the Riviera Scarf. You know, what the modern version of Grace Kelly might wear around there To Catch a Thief. Or whatever.

Do you wear it with your swimsuit lounging on your local beach?

Maybe under a hijab? A little dip into Media Daily News:

Alloy addressed the role of peer influencers in purchase decisions among college students. Here, college students gave themselves high marks in terms of their ability to influence purchase decisions by their friends. Fifty-seven percent said they played a role in the purchase of a computer or digital camera, and 66% in a cell phone or PDA purchase.

Alloy Executive Vice President Samantha Skey remarked: "Peer power persists as a key indicator of college behavior." Thus, she said, capturing the attention of the right students "will offer a marketer not only the opportunity to attract that consumer's loyalty, but the following of a larger group."

They describe themselves as non-traditional, multiculti. Answers.com profile:

Type: Subsidiary
On the web: http://www.alloymarketing.com
Employees: 80

Alloy Media + Marketing operates as a division of media and marketing brands for its parent company, youth marketing agency Alloy. Its main focus involves grassroots marketing, on-campus marketing, sampling, onsite promotional events, and creative Web design services. The division's AMP Agency (Alloy Marketing and Promotions) unit provides urban, youth, and multicultural promotional marketing services to such clients as MTV, New Balance, Paramount Pictures, L'Oréal, Cartoon Network, and Subway. Alloy Media + Marketing operates through five locations across the US.

Key numbers for fiscal year ending January, 2007:
Sale: $32.2M

Officers:
Chairman and CEO: Matthew C. (Matt) Diamond
CFO: Gary J. Yusko
CTO: Robert L. Bell

Alloy Media + Marketing
151 W. 26th Street, 11th Fl.
New York, NY 10001
NY Tel. 212-244-4307
Fax 212-244-4311

Alloy. They have a Chicago location, on Wacker Drive. The others are on the coasts.

Alloy. Hipster marketers for terror.