Demand for earplugs to protect from hearing loss during the World Cup outstripped supply, with many pharmacies running out of stock. Neil van Schalkwyk, manufacturer of the plastic vuvuzela, began selling earplugs to fans.More on the (disputed) origin and legal disputes here.
A German sound engineer has offered for sale 45-minute MP3 downloads which, it is claimed, will cancel out the noise of the vuvuzelas during broadcast television matches by means of active noise control. Scientific commentators have expressed scepticism about the possibility of this being effective.
...and perhaps everyone should join this church. Just to be on the safe side.
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