Tuesday, July 19, 2011

Expanded Rollout The Undefeated this Weekend

Victory Film Group:
ARC Entertainment, the distributor of the film, announced today that the film had a stronger opening weekend than expected with the top markets, Phoenix and Orange County, achieving weekend per screen averages above $11,000 driven by multiple sold-out runs. The film was rushed to select digital theatres in only three weeks, and was marketed entirely through social media and grass roots efforts with virtually no traditional media spend.

“Given the audience response on our opening weekend we now know we have a film that works. Our objective is very simple⎯ to bring this film to every market and every corner of the country; starting with a limited theatrical release and then through an aggressive broader distribution strategy including streaming video, on-demand access and DVD,” stated filmmaker Stephen K. Bannon.[snip]

Ahwatukee 24 4915 East Ray Road Phoenix, AZ  85044
Arizona Center 24 565 N. 3rd Street Phoenix, AZ  85004
Barrett Commons 24 Theatres 2600 Cobb Place Lane NW Kennesaw, GA  30144
Block 30 @ Orange 20 City Boulevard West Orange, CA  92868
Colonial 18 Theatres 825 Lawrenceville – Suwanee Road Lawrenceville, GA  30245
Concord Mills 8421 Concord Mills Boulevard, Concord, NC 28027
Foothills 15 7401 La Cholla Blvd. Suite 144 Tucson, AZ  85741
Grapevine Mills 30 Theatres 3150 Grapevine Mills Parkway Grapevine, TX  76051
Highlands Ranch 24 103 Centennial Road Highlands Ranch, CO  80126
Indian River 24 6200 20th Street #600 Vero Beach, FL  32966
Mayfair Mall 18 2500 North Mayfair Road Box M-146 Wauwatosa, WI  53226
Ontario Mills 30 4549 Mills Circle Ontario, CA  91764
West Oaks 14 9415 West Colonial Drive Ocoee, FL  34761
Willowbrook 24 Theatres 17145 Tomball Parkway Houston, TX  77064
The Undefeated:)

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