Thursday, April 14, 2011

Working Class Chic in Chicago. Carhartt Retail

Now that US employment of adults is under 50% gotta find your market somewhere:
Work-wear maker Carhartt Inc. is courting hipsters with a free-standing store in Wicker Park, its first urban shop, as the 122-year-old blue-collar brand looks to broaden its appeal.

The Dearborn, Mich.-based company, best known for its cotton duck "Detroit" jackets and quilt-lined coveralls, is expanding into the fashion market after weathering the one-two punch of a housing crisis and recession that left its core customers — carpenters, plumbers and construction workers — scrambling for work.
Blue collar is getting retro. Especially in Illinois.

And isn't that a worry, among other things.

President Obama’s campaign manager Jim Messina said it is “baseless” that Obama wants to raise $1 billion for his re-election, with the comment coming as Obama hits Chicago today to launch a massive fund-raising drive for a second term.

“We’ll raise enough funds to compete and win, and that will take a significant amount given the vast amounts GOP-allied groups are already raising. But this pie-in-the-sky speculation about a billion dollars is baseless,” Messina said.

Maybe he'll drop by and get a jacket. Looking hip is one thing he's good at.

P.S. Well, if they can't get a job they can get the T-shirt. Maybe not so much an Obama for America one this time, let's hope.

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